Master of Media (Strategic Communication)

Entry Requirements

48 Unit Conversion Masters: Bachelor degree or equivalent OR successful completion of the Graduate Diploma in Media (Strategic Communication) OR Successful completion of the Graduate Certificate in Media (Strategic Communication).

36 Unit Extension Masters: Bachelor degree in Media or relevant cognate discipline OR equivalent professional experience. Relevant professional work experience (equivalent of at least 5 years) will be considered in lieu of the academic entry requirements (Bachelor degree in Media or relevant cognate discipline). Applicants must provide a detailed Curriculum Vitae with their application.

IELTS: Overall band score of 6.5 and Band score of 6 in all bands; TOEFL Paper-based: total score of 577 with a minimum of 4.5 in the Test of Written English (TWE) or Internet-based: total score of 79 with a minimum of 21 in Writing, 18 in Speaking and 13 in Reading and Listening; Pearson Test of English (Academic) overall score of 58 and Skills profile of no less than 50 in all skills; and Cambridge English-Advanced (CAE): Overall score of 176 and Individual score of 169 in all skills.

Course Details

Lead and control strategic dialogue

Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.

What will you do?

Conducted over two years full-time, our new Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.

You will graduate with:

• significantly enhanced strategic thinking, problem-solving and decision-making ability
• highly advanced skills in creating and tailoring strategic messaging for all key media channels
• deep understanding of the principles underlying media relationship-building
• awareness of key media channels’ unique consumption drivers
• insight into current and forecast global media trends.

You’ll also gain:

• may gain valuable professional experience and connections through an extended industry placement and ongoing mentoring
• high-level skills and understanding in either risk and crisis communication and brand messaging, depending on your course choices.

And you’ll build outstanding research skills through the conduct of a major second-year research project.

Where could it take you?

You’ll graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector, anywhere in the world—from advanced manufacturing to professional services, and NGOs to FMCGs. You’ll be well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change.

Potential careers

Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Marketing Planner, Strategist.

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