Bachelor of Business (Marketing)

Entry Requirements

Students must reach the admissions standards set by the Academic Board, which are currently: Successful completion of Year 12 or equivalent schooling such as a Certificate IV or equivalent.

ENGLISH ENTRY REQUIREMENTS: Academic IELTS Overall 6.0, with not less than 6.0 for Speaking and Writing and 5.5 for Listening and Reading; OR KITE score greater than 426 Overall for listening, reading and grammar, and B2 for speaking and writing; OR PTE Academic Score of 50; OR TOEFL iBT Score of 60; OR GCE Ordinary Level; Grade C in English Language or English Literature; OR GCE Advanced Subsidiary Level; Grade C in English Language or English Literature; OR GCE Advanced Level; Grade D in English Language or English Literature; OR Cambridge English: Advanced from Cambridge ESOL (CAE) Score of 169.

MATURE AGE STUDENTS

If you are aged 21 years or over, you may be eligible to apply for mature age entry. School results, TAFE or VET qualifications, work experience and other informal study may be accepted in support of your application.

Course Details

The Bachelor of Business (Marketing) is ideal if you wish to embark on a career as a marketing professional. You will be equipped with the foundational knowledge and practices within the increasingly strategic, diverse and evolving field of marketing. You will acquire workplace skills in research, problem-solving, innovation, optimisation and strategy.

Course Learning Outcomes

Students enrolled in the Bachelor of Business (Marketing) at Kaplan Business School will learn how to:

Use theoretical knowledge, technical competency and critical judgement to analyse marketing problems

Demonstrate an understanding of sustainable, ethical and legal practices throughout the various marketing processes

Source, analyse and synthesise a variety of data to support evidence-based marketing decisions

Generate and effectively communicate innovative marketing solutions and ideas to solve business problems

Career Outcomes

Public Relations

Advertising

Events Management

E-Commerce

Digital Marketing