Advanced Diploma of Marketing and Communication

Entry Requirements

Entry Requirements

• Have completed BSB52415 Diploma of Marketing and Communication

OR

• Have completed the following units (or equivalent competencies):
• BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent

OR

• Have four years equivalent full-time relevant work experience.
• Access to a computer and the internet.
• 18 years old or above to apply for this course.
• Satisfactory completed Year 12 of secondary education or its equivalent
• and/or
• For overseas students whose first language is not English an overall IELTS score of 5.5 or equivalent OR
• Pass an Abbey College Australia entry test designed to assess the level of English

Here is a score comparison chart featuring popular English Proficiency Tests as well as Abbey’s English Placement Test:

IELTS Academic: 5.5

PTE Academic: 36

TOEFL iBT: 46-59

TOEFL CST: 453-497

Cambridge: First Certificate in English

Abbey's Placement test: 80-85

Course Details

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Career Opportunities

With relevant working experience graduates of BSB60520 – Advanced Diploma of Marketing and Communication course may gain employment in the management and commerce field job roles including:

•

Client Services Executive

•

Marketing Director

•

Advertising Account Director

•

Client Services Director

•

Marketing Strategist

•

Advertising Account Planning Manager

•

Marketing Manager

Study Pathway

After achieving this qualification candidates may choose to undertake studies at higher education level.

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