Advanced Diploma of Digital Marketing

Entry Requirements

International Students must:

be a minimum of 18 yrs. of age
Year 12 (Higher School Certificate) or equivalent
have an IELTS or equivalent score of 6.0 with no less than 5.5 in any band and
access to a laptop or tablet for home and classroom use

Note: Equivalent Year 12 for International Students is educational equivalent in home country or International Baccalaureate.

Course Details

Apply high levels of digital marketing skills in environments which demand initiative, creativity and consistency. Analyse current market trends to implement plans as business or market conditions change. Reach customers through digital channels such as search engines, websites, social media, email, and mobile apps.

POTENTIAL CAREER OPPORTUNITIES

• Digital Marketing Manager
• Digital Marketing Coordinator
• Digital Marketing Specialist
• Digital Marketing Account Executive
• Digital Marketing Strategist

Course Units

Units

• *DGMANA001 - Pre requisite unit required as part of the qualification -Use web analytics tools to gather data on marketing performance
• SIRXMKT007 - Develop a digital marketing plan
• FNSORG501 - Develop and manage a budget
• DGMWEB001 - Optimise a website within a digital marketing strategy
• DGMCON001 - Develop and implement a content strategy for digital publication
• DGMSEO001 - Build and implement a search engine optimisation strategy
• DGMSEM001 - Create and manage paid search campaigns
• DGMMED001 - Plan and conduct email marketing
• DGMMED002 - Plan and conduct marketing through social media

Further Studies

Advanced Diploma of Digital Marketing graduates may apply for Recognition of Prior Learning (RPL) for entry into BSB50620 Diploma of Marketing and Communications.

< Back to search results